Devising a wayfinding strategy for Madejski Stadium in Reading, England had several unique features: 1) stadium-goers had to enter the proper gate; 2) they were usually in a rush; 3) they were even more often inebriated.
Wayfinding with potentially drunk patrons in mind
Devising a wayfinding strategy for Madejski Stadium in Reading, England had several unique features: 1) stadium-goers had to enter the proper gate; 2) they were usually in a rush; 3) they were even more often inebriated.
the Astray
Direct
Brief
